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General Debauchery

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    Johnny Holland - It’s all about interaction » Blog Archive » What is an Experience Strategy?

    via johnnyholland.org

    "An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor."
    • 4 June 2009
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