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I understand that a lot of people view Twitter as stupid, and certainly not worth $1 billion dollars. But step back for a second and look at it this way: For much of this argument, I’m just using “Twitter” the way my colleague Steve Gillmor uses it, which is to say, as a word not tied to one brand but meaning the “realtime web.” It doesn’t matter what method we use for this realtime information dissemination, what matters is that it is happening. And this is the future.
That said, there is no denying that right now, Twitter, the brand, is the winning channel for this new type of news consumption. It’s the Walter Cronkite for realtime information. And when the next major event happens, an increasing number of us will be huddled around our computer screens, watching. And even more the time after that…
And that’s the way it is.
Designing for the gut
I want you to watch this video from a recent a Sarah Palin rally ( hat tip: Marshall Kirkpatrick). It gives us “who” I’m talking about.
While you could chalk up the effect of the video to clever editing, I’ve seen similar videos that suggest that the attitudes expressed are probably a pretty accurate portrayal of how some people think (and, for the purposes of this essay, I’m less interested in what they think).
I have this completely unreasonable infatuation with music and words, experience design, product design, interaction design, user interface, graphic design, brand development, product strategy, design management and I was also the Ping-pong champ of Skagway, Alaska when I was 21.
